Public relations is often used to build relationship with customers and inform them about the organisation.
When used for persusasion public relation is often compared to propaganda
There is no problems about persuading customers to buy but when it has a negative influence on them then we have to worry about the image organisations projects to its publics.
Topshop, Zara, Morgan, All Saints, Miss Sixty,Jane Norman etc...are well kmown from the fashion industry. They sell trendy clothes and
The Fashion industry today is more about selling and imposing their products rather than satifying customers. Fashion show industry use PR as a tool for influencing and convincing customers to buy watever is produced.
Most of their clothes are designed according to certain model and those clothes size small.
So customers take those model as role or real woman and try to loose weight in order to look like them and being able to wear those clothes.
London Fashion Week due to concerns raise by the public is now asking for their models to provide good health certificate from doctors specialised in eating disorders
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