Public relations in Fashion industry

Public relations is often used to build relationship with customers and inform them about the organisation.

When used for persusasion public relation is often compared to propaganda

There is no problems about persuading customers to buy but when it has a negative influence on them then we have to worry about the image organisations projects to its publics.

Topshop, Zara, Morgan, All Saints, Miss Sixty,Jane Norman etc...are well kmown from the fashion industry. They sell trendy clothes and

The Fashion industry today is more about selling and imposing their products rather than satifying customers. Fashion show industry use PR as a tool for influencing and convincing customers to buy watever is produced.

Most of their clothes are designed according to certain model and those clothes size small.

So customers take those model as role or real woman and try to loose weight in order to look like them and being able to wear those clothes.

London Fashion Week due to concerns raise by the public is now asking for their models to provide good health certificate from doctors specialised in eating disorders

Nivea is launching "Get closer" for a new Guinness Record

Nivea is launching "Get Closer" campaign on Valentine's day (14th Februaary). All proceeds of the campaign will go to Cancer Research UK .


Valentine's Day hug part of the 'Get Closer' campaign


By launching the "Get Closer" sampling campaign, Nivea is attemting to set a new Guinness Record for the world longest hug. Basically during that event, two persons will stand close until one abandon.

The date of this campaign is really well chosen because Valentine's day is the only day in the year when people really want to get closer and express their feelings to their beloved. That events will certainly attract a lot of people especially because it is in central London (Paddington)and Nivea is distributing more than 600,000 cans of its deodorants across the country from February 9-21.

Today,Consumer PR is a fundamental aspect of most companies' planning process, thanks to its capability of opening a dialogue with the market and listening to consumers to acquire appropriate knowledge. The goal of consumer PR is to inform customers about some products and drive them to adopt them.


Via this sampling campaign, Nivea will create exitement about its male and female deodorants and boost sales because those who will try them and like them will definetely buy them for either themselves, their friends or partners. Nivea is bringin the customers to understand the idea behiend those deodorants. Therefore Nivea is not only building an identity at its deodorants but Nivea is also building relationship with its customers.

Chinese new year

In general Chinese have the reputation of being reserved and introvert when it comes to interacting with others people.
Even abroad chinese stick to their cultures (food, manners, traditions) , in a way they have their own world. What is more surprising is that some citizens (non chinese) adopt their religions, food and activies. Chinatown in Piccadily Circus is frequented and reputed for its restaurants, suppermakets, souvenirs shops and attractions.

With their new year, chinese have proved again that they are well accepted in the British society. On wednesday 6 February 2008 Chinese celebrated their new year. Festivities started in Trafalgar Square with a traditional parade involving dragons, musicians, lions, fireworks, firecrackers, dancers, martial arts, music and dance travelling through the West End. It seems like the event took over the whole central london. Everybody in Oxford Circus or Leicester Square looks chinese. London's celebrations are the biggest outside Asia, said Chu Ting Tang, president of London Chinatown Chinese Association.  Celebrations for the year of rat will continue until the end of spring.