Friday, 25 April 2008

China accept to talk to the Dalai Lama to stop riots




Due to recent Tibetans protests threatening the good continuation of the Olympics Games events, China agreed to find a compromise.

Under the pressure of others countries and Olympics games sponsors, China has agreed to talk to a representative of the Dalai Lama.

A spokesman for the Tibetan spiritual leader welcomed the offer of talks.

But China added that the Dalai Lama would need to "take credible moves to stop violence and stop disrupting and sabotaging the Beijing Olympic Games.

China has longer been a country under repression. Accpeting to talk to the Dalai Lama is a great move into corporate public relations. At least China is making an effort to deal with its public.

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Thursday, 24 April 2008

Bank of England invested 3 millions in PR

If I was down to a dollars I would invest it into public relations said one day Bill Gate.


This statement is quite greatfull to public relations' power and honnest because we have seen a lot of big organisations refering to publiuc relations as their life vest when experiencing crisis situation.




Bank of England did really consider public relations' capacities when they decided to invest £3million into to their PR campaign to put right British economy. British economy is experiencing a slowdown and customers are less willing to invest or take credit.
The campaign should inform and reassure customers as well as reinforce the market in order to avoid future panics.Read full article

keeping good understanding relationship with customers is essential for budsiness success but Bank of Scotland should not only lie on public relations to solve their crisis.

Customers are expecting changes witihin the market and if nothing happens that campaign will be a waste of time and money.

Tuesday, 22 April 2008

Bad image for Coca Cola?






Coca-Cola one of the biggest supporters of the Beijing Olympics games.

Actively supporting the Beijing olympics games is like ignoring past riots that tibetans experienced in China weeks ago.

For the reason that it is a worlwide event there is a lot of people watching what is happening. Coca-Cola should be carefull with the way they handle this situation because it affect their image and reputation.


150 group have sent Coca-Cola a letter accusing them of complicity in impending tibetans'humanitarian disaster

Monday, 7 April 2008

How British Airways is dealing with their problems

"When British Airways's Terminal 5 descended into chaos as its public opening,BBC viewers were treated to the sight of BA's exasperated PR Richsrd Goodfellow shutting the door to a staff rest room in the face of pursing journalists after a fraught press briefing in which the dorector of operations, Gareth Kirkwood, refused to take questions." The Guardian, Monday April 7 2008.

"When it is OK for a PR to run away" was the title of the article.

British Airways is a well established airline company and it in some way reprents Britain. Experiencing such situation is a real crisis but that is where public relations has to exerce its power to deal with it and find solutions for both parts.
British airways did apologize and it promised to do its best to solve the problems that situation incurred and to refund all passengers who lost their luggages. However running away and refusing to take questions is the good way of solving those kind of crisis situation.

What BA's PR representatives could have done differently?

.Pretend to need space for new passengers arriving and take the media away from seeing what is really happening

.Move the media(journalists, TV, press etc) into another room in order to stop them from asking questions to passengers and collect more negative opinions.

.Because it was a big opening events they should have restricted t he number of journalists

.Put more focus on the events and have a PR spokeperson ready in case of a crisis.

Have other opinions or others approaches?

Feel free to share them with us!!!