Nivea is launching "Get closer" for a new Guinness Record

Nivea is launching "Get Closer" campaign on Valentine's day (14th Februaary). All proceeds of the campaign will go to Cancer Research UK .


Valentine's Day hug part of the 'Get Closer' campaign


By launching the "Get Closer" sampling campaign, Nivea is attemting to set a new Guinness Record for the world longest hug. Basically during that event, two persons will stand close until one abandon.

The date of this campaign is really well chosen because Valentine's day is the only day in the year when people really want to get closer and express their feelings to their beloved. That events will certainly attract a lot of people especially because it is in central London (Paddington)and Nivea is distributing more than 600,000 cans of its deodorants across the country from February 9-21.

Today,Consumer PR is a fundamental aspect of most companies' planning process, thanks to its capability of opening a dialogue with the market and listening to consumers to acquire appropriate knowledge. The goal of consumer PR is to inform customers about some products and drive them to adopt them.


Via this sampling campaign, Nivea will create exitement about its male and female deodorants and boost sales because those who will try them and like them will definetely buy them for either themselves, their friends or partners. Nivea is bringin the customers to understand the idea behiend those deodorants. Therefore Nivea is not only building an identity at its deodorants but Nivea is also building relationship with its customers.