Bank of England invested 3 millions in PR

If I was down to a dollars I would invest it into public relations said one day Bill Gate.


This statement is quite greatfull to public relations' power and honnest because we have seen a lot of big organisations refering to publiuc relations as their life vest when experiencing crisis situation.




Bank of England did really consider public relations' capacities when they decided to invest £3million into to their PR campaign to put right British economy. British economy is experiencing a slowdown and customers are less willing to invest or take credit.
The campaign should inform and reassure customers as well as reinforce the market in order to avoid future panics.Read full article

keeping good understanding relationship with customers is essential for budsiness success but Bank of Scotland should not only lie on public relations to solve their crisis.

Customers are expecting changes witihin the market and if nothing happens that campaign will be a waste of time and money.